Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Video Sharing Examples of Major Platforms YouTube: Over 2.6

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. Kids love TikTok, too!

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hubspot Marketing

MARCH 5, 2021

In late February, Google and Alphabet CEO Sundar Pichai announced that videos on the India-based Shorts player receive 3.5 A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S. billion cumulative daily views. When You Can Access YouTube Shorts.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. You don't need a big budget production.

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Advertising your products or services.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Sprout Social

SEPTEMBER 3, 2020

Music productions? For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. Simply put, Twitch is a livestreaming platform. Creating custom sneakers?

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Buffer Marketing

OCTOBER 23, 2023

YouTube Affiliate Product Display Enhancements New features like product timestamps in clips, bulk tagging for affiliate products, and insights into sponsored mention performance are set to bolster affiliate marketing on YouTube. Read more Teen Digital Behavior Insights A study revealing that most U.S

Gen Z 86

Gen Z Affiliate Marketing User-Generated Law 86

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. From there, you can branch out to tell your product stories.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. The introduction of a new product or service.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hootsuite

JANUARY 12, 2022

YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. Product launches.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Creator-led content.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Being successful on YouTube requires a big budget and professional production equipment.

Branding 100

Branding Gen Z Transform Education 100

Spiralytics

APRIL 23, 2023

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. The only difference is that influencers are more regarded as regular consumers, making them reliable sources for product recommendations and advice. of small businesses already use email marketing, with another 71.8%

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. Your camera screen will appear next to the video. From there, you can press record and sing along, dance, or do whatever you want to the music.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 138

Video Marketing Millennials Gen Z User-Generated 138

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. Brand announcements: Ask your audience to vote on your newest flavors, colors, or product varieties.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Neil Patel

JANUARY 18, 2023

March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. For e-commerce sites, this meant rewarding those that produced non-product specific content only. Over 80 percent of marketers point to video as a significant source of increased traffic and sales.

SEO 113

SEO Gen Z User-Generated Advertising 113

Girl Power Marketing

FEBRUARY 1, 2023

Don’t just demonstrate how your product works. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. And throw in some helpful hints. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

SocialPilot

APRIL 10, 2024

SMM tip for Insta As per Instagram statistics , 81% of Instagrammers use the platform for researching new products and services. No wonder Youtube is the hotspot for video marketing. Speaking of video marketing, It’s time to discuss TikTok! Yes, it is true! With more than 2.6

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of global web traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. A study by RevLocal found that 92% of consumers read online reviews when considering a product or service. Ramp Up Your Video Marketing.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share quotes.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 74

PR Customer loyalty User-Generated Marketing 74

Sprout Social

AUGUST 7, 2020

Who can name the products?? ? Rather than in-person collabs, now you’ll see many housemates contribute content from their respective homes, unified by hashtags, products and merch. Ayeeeee @jasmeanbrown pullin up to the #FENTYBEAUTYHOUSE tho!! Something New (feat. Ty Dolla $ign) – Wiz Khalifa. The many sides of TikTok.

Gen Z 143

Gen Z User-Generated Education Health 143