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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

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Tiktok Marketing Trends

Calvyn Lee Blog

We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Retail marketing trends you need to know in fall 2023

illumin

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV.

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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Hubspot Marketing

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. What's the reason for this pivot?

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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Hubspot Marketing

So, let's dive into the differences between creators and influencers and which you should invest in. Not every creator is an influencer, but all influencers are creators. Thus, every influencer is a content creator, but not every content creator is an influencer. And they are very pricey to work with.

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