Gen Z Influencer Marketing Product Video Marketing 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Hubspot Marketing
MARCH 20, 2023
What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do? snackable content for any platform.
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Spiralytics
NOVEMBER 14, 2023
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. However, they’re not immune to occasional indulgences.
Calvyn Lee Blog
JANUARY 28, 2023
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
Sprout Social
APRIL 22, 2021
TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. Kids love TikTok, too!
Hubspot Marketing
NOVEMBER 5, 2019
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?
Sprout Social
SEPTEMBER 3, 2020
Music productions? For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. What are some Twitch terms that marketers should know?
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