Gen Z Management Pharmaceutical Price 
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.
Duct Tape Marketing
OCTOBER 24, 2018
Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. Because to me, that generation actually should be called Generation L. And a lot of the hard work is around the people stuff, right? Just the math will never work.
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