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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. Source: Digital 2022.

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Why we care about mobile marketing: A guide for marketers

Martech

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

As the Community Outreach Liaison Assistant for the Fairfax County Office of Emergency Management in Virginia, Morris is especially equipped to provide informed insights as COVID-19 triggers disaster responses. On top of leadership development and succession planning, he’s passionate about connecting government and communities.