TechWyse

MARCH 28, 2023

Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. If you want to appeal to Gen Z, you need to re-evaluate your company’s content marketing strategy. What are the values that imbibe the Gen Z mindset? What do you want to show?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Martech

JANUARY 29, 2024

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

Gen Z 96

Gen Z Fashion New Technology Product 96

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 107

Gen Z User-Generated Education Food 107

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 111

Retail eCommerce Gen Z Transform 111

Set Up

MAY 13, 2024

Trending Topics Gen Z = Penny Pinchers While economic conditions are on the rise, Gen Z’s not buying it. Advertisers should start taking action now to understand the limits around how these audiences can be marketed to and think through future changes for data management.

Gen Z 52

Gen Z Law Price Promotion 52

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Martech

DECEMBER 29, 2022

“We can expect household entertainment names to continue launching streaming platforms as they aim to increase their subscriber base, stay relevant, and offer lower price points,” said Laura Connell, consumer trends manager for audience research company GWI. More brands will address Gen Z as co-creators. Get MarTech! Processing.

Gen Z 109

Gen Z Advertising Advertisers Transform 109

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Gen Z 105

Gen Z Customer loyalty User-Generated Communications 105

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). Why we care. “If

Gen Z 109

Gen Z Millennials Customer Acquisition Advertising 109

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. According to ICSC, eighty-five percent of respondents in the generation said social media influences their purchasing choices.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 102

Gen Z Millennials Branding Customer loyalty 102

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media?

Management 118

Management Gen Z CRM Shipping 118

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? But that isn’t the case.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 88

Gen Z User-Generated Entertainment Millennials 88

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. Gen Z makes up 26% of Reddit Users.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

JANUARY 2, 2023

Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. The new wave of employees will come with a different set of workplace expectations and priorities than the generations before. Incorporation of social media for recruitment.

Gen Z 115

Gen Z Law Marketing Marketers 115

SmartBrief - Marketing

MAY 19, 2024

AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns.

Retail 52

Retail Gen Z Customer Millennials 52

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Use this platform to: Find the right influencers.

Branding 97

Branding Gen Z Fashion Food 97

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Major asset managers like BlackRock and Fidelity already proposed to launch spot bitcoin exchange-traded funds (ETF), which will make bitcoin more accessible to the average investor.

Gen Z 104

Gen Z Non-Profit Millennials Shipping 104

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults. Source: The Globe and Mail 5.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Buffer Marketing

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Martech

MARCH 4, 2024

If we’re marketing our products to GenZ, they’re looking for authenticity and transparency and of course, they’re the first ones to cancel you if you offend them in any way. We all think we have great ideas, but they’re pretty meaningless until our customers validate that they’re resonating with our products and ideas.

Gen Z 106

Gen Z New Technology Marketing Plan Product 106

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. And 38% identify as male. Source: Statista. Source: Snap Kit.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Buffer Marketing

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

Hootsuite

JULY 11, 2022

So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. Snapchat age demographics. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. As we can see from data presented by CNBC , authenticity matters to Gen Z.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

JANUARY 16, 2023

Right now, 43% of companies providing customer service through DMs have a customer service representative responding to customers, while 41% leave it to the marketer in charge of managing that platform. A couple years ago, marketers were largely focused on SEO as the primary marketing strategy for generating leads. And I'm not alone.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Hubspot Marketing

AUGUST 7, 2023

Morgan McTiernan , Social Media Manager at Canva (@Canva), which boasts 136K followers on Threads, told me she's found early success with the platform by adapting to that tone. Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin.

Gen Z 95

Gen Z Thought Leadership User-Generated Advertising 95

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Manage your brand’s TikTok presence with Hootsuite.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Martech

APRIL 7, 2022

For Gen Z, 80% consider themselves gamers. As gaming’s role in the ad ecosystem evolves, it offers more control to brands and their programmatic and media buying partners to manage brand safety. The gaming audience is also diverse, with 46% of U.S. gamers being female and 71% of U.S. moms playing games. Zoe Soon of IAB.

Gen Z 109

Gen Z Advertising Advertisers Marketing 109