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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128
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Retail marketing trends you need to know in fall 2023

illumin

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well.

Retail 104
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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Hubspot Marketing

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. The answer is to have an influencer reach them for you.

Gen Z 107
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6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data]

Hubspot Marketing

Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Championing user-generated content. Partnering with other businesses.

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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The growing number of listeners paves the way for podcasting to become one of the most effective marketing tools.

Gen Z 133
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Digital Marketing Trends for 2023

Spiralytics

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.