Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
Hubspot Marketing
SEPTEMBER 19, 2022
If you're looking to target older demographics with social media marketing, Facebook is your best bet. That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months.
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