Remove Gen Z Remove Millennials Remove Promotion Remove Video Marketing
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
article thumbnail

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52
article thumbnail

Twitch marketing: What it is and how brands can do it right

Sprout Social

In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink.

Gen Z 131
article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

article thumbnail

3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Hippo Video. The first step is uploading your videos.

Gen Z 145
article thumbnail

Digital Marketing Trends for 2023

Spiralytics

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Email marketing also offers big returns.