article thumbnail

The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145
article thumbnail

The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Luckily it can be leveraged with short-form video to take advantage of both of the highest ROI trends at the same time! Which Marketing Trends Will Grow in 2023?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

With marketers, podcasts or other audio content are not among the most leveraged trends, nor do they offer the highest ROI, but investments will continue to grow in 2024: 39% of those who already leverage podcasts or other audio content will invest more in 2024 42% of those leveraging audio chat rooms plan to invest the same amount in 2022.

article thumbnail

Top Innovative Online Business Ideas for 2024

Vertical Response

Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche. Your website is a key marketing tool for attracting new customers and building your brand identity. How do I identify a profitable niche for my online business?

article thumbnail

7 Tips to Start a Career in Digital Marketing

Pam Didner

As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. Digital marketing trends are always changing. So keep your eyes open, and you’re sure to find a webinar that matches your interests! Read blogs and updates .

article thumbnail

7 Tips to Start a Career in Digital Marketing

Pam Didner

As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. Digital marketing trends are always changing. So keep your eyes open, and you’re sure to find a webinar that matches your interests! Read blogs and updates .

article thumbnail

The Four Big Wins of a Marketing Calendar

Adobe Experience Cloud Blog

Simply put, the place where marketers plan is also the place where marketers execute. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. Want to find out more about planning and calendaring best practices? No need to adjust each piece separately, or even to navigate to another screen.