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How you can deal with decentralization in international SEO

Search Engine Land

Search marketing on a global scale is all that – and then some. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. This article breaks down the problem international search marketers face when working with such clients and what we can do about it.

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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Market share statistics. Justice Department claims Google owns a 90% market share in search. Justice Department.

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LinkedIn launches enhanced audience insights and predictive analytics

Search Engine Land

Lynn Bader, Senior Director, Agency Development & Global Marketer Education, said in a statement: “With media planning on LinkedIn, agencies can not only optimize their advertising strategies but also demonstrate the value of these strategies.” ” Get the daily newsletter search marketers rely on. .”

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Learn more about search marketing at MarTech’s sister site Search Engine Land. Most enterprise SEO platforms offer some level of international search coverage that crosses borders, languages, and alphabets. Other vendors develop and manage a proprietary database of keyword terms. Mobile/local analytics.

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PPC forecasting with Google Sheets and Vertex AI

Search Engine Land

Get the daily newsletter search marketers rely on. Unlike simpler tools, Vertex AI allows for more complex models that can take numerous factors into account, such as seasonality, different ad platforms, or even global market trends. “> “> “> “> “> “> Processing…Please wait.

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Why is having competition for Google search a good thing? Why should search marketers root for competitors like Microsoft Ads?

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15 SEO localization dos and don’ts: Navigating cultural sensitivity

Search Engine Land

In global markets, effective SEO extends beyond keywords and backlinks. Dig deeper: The best AI tools for global SEO expansion Get the daily newsletter search marketers rely on. It must consider cultural nuances to resonate with diverse audiences with different languages and needs.

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