Hootsuite

SEPTEMBER 21, 2023

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Are they clicking on your links?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Orbit Media Studios

MARCH 8, 2022

“The Google algorithm is updated 500 times per year…”. They affect your click through rates. This both reduces the need that visitors need to click on anything, and increases the likelihood that if they do click, they’ll click on another Alphabet/Google product (images, ads, maps, YouTube). Changes in PPC ads.

SEO 104

SEO B2C Transform User-Generated 104

Bannerflow

JULY 12, 2019

Programmatic advertising: the glossary. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. Click here to read the full list of trends to watch out for 2019. Programmatic advertising: the glossary.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Neil Patel

FEBRUARY 25, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to build a glossary of names and terms for your employees or a comprehensive business index, a good directory plugin for your WordPress website will help you do just that. per month, $95.98

Transform 113

Transform Price Management Customer 113

Search Engine Land

FEBRUARY 27, 2024

You know the classic SEO playbook: Glossaries. Tons of glossary-style, definition-based content. Exhibit A: Zero-click SERPs. So, the searcher can get the answer they want without ever having to click on the webpage in question. Your checklist says “one image per 300 words.” Makes sense on the surface.

SEO 119

SEO Manufacturing B2C Place 119

Hootsuite

JUNE 29, 2021

This can include reactions, likes, comments, shares, saves, direct messages, mentions, click-throughs and more (depending on the social network). Find our full glossary of essential social media terms here. click-throughs. link clicks. ERR = total engagements per post / reach per post * 100. Engagement Rate.

Social Media Marketing 145

Social Media Marketing Analytics User-Generated Management 145

Neil Patel

JANUARY 18, 2023

Maybe someone in the C-suite has never heard of the sunk cost fallacy. Here’s a handy glossary I made with all the main components of CWV your team needs to be aware of: Companies that previously put CWV at the bottom of their list of priorities may have gotten away with it in the past, but that’s no longer the case. It happens.

SEO 113

SEO Gen Z User-Generated Advertising 113