Remove Health Remove Market Research Remove Whitepaper
article thumbnail

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. This method, built on deep research, close work with account executives, and a focus on trust, has led to 99% net-new logo meetings and steady ARR growth for every account they visit. So here you go.

article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. 50,000 increase?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Content Marketing Institute

E-guides and white papers. Men are more likely than women to provide an #email address for research reports (32% vs. 25%). HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Options include: Blog posts and articles. Infographics and interactive graphics. Twitter chats.

article thumbnail

Rock Your Marketing Strategy Without the Agency Constraints

Rock Content

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

article thumbnail

Thinking of Creating Original Research? 8 Things to Consider

Content Marketing Institute

Types of content to consider developing around original research findings include: Blog posts. E-books/white papers. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Will you gate the research? Infographics. Interactive assessments.

article thumbnail

What Types Of Marketing Are There?

InTouch Marketing

Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging. Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution.

article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.