Remove Health Remove Millennials Remove New Technology
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Survey: Shoppers open to using AI search to discover products

Search Engine Land

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. Other top reasons to use it were for keeping up with the latest news (19%) and seeking health-related information (12%).

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. WebMD, MayoClinic, and Healthline are among the reputable sites with search experiences built to surface important health information.

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10 Ways to Market to Gen Z

Power Digital Marketing

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt.

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Filipino Online Shopping Behavior: Statistics & Trends You Need to Know

Spiralytics

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases.

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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. million began using telehealth services for new or existing health conditions. A further 7.8%