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What Is Marketing — And How to Get It Working for You

Exposure Ninja

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

They are self-sufficient and want to research a brand on their own and hear about it from someone they trust. How do influencers assist with your inbound marketing ? Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

When used properly, buyer personas are a huge contributor to marketing, sales, and overall business success. In the HubSpot: Inbound Marketing and Web 2.0 article in Harvard Business Review , they analyze the personas Owner Ollie versus Marketer Mary. Consider the case of content juggernaut HubSpot. Admit the truth.

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Why MORE Marketing Isn’t What You Need

Duct Tape Marketing

Related posts: Stop the Monkey Marketing There is a Zen Buddhist term called Monkey Mind that. What’s So Scary About Marketing Strategy? Small business owners resist creating marketing strategy like many resist.

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. What’s Next?

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Marketing Certifications That Get You Hired

Exposure Ninja

For example, if you complete a content marketing certification, you should back up this by starting a blog or creating written work. As with HubSpot, Semrush offers certifications in using its software and many marketing courses, often with guest speakers from across the marketing world.

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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.