Hubspot Marketing

APRIL 18, 2022

B2B Trends and Tactics. Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022.

B2C 111

B2C Market Trends Marketing Marketers 111

Hubspot Marketing

APRIL 19, 2022

Instagram feed shopping posts, Instagram Stories Shopping, and Instagram Guides Shopping are all used by over one in three marketers and are just behind Instagram Shops and Instagram live Shopping for ROI. Marketers will accomplish this by investing in interacting with their audience and creating content that encourages engagement.

Market Trends 107

Market Trends Marketing Marketers Affiliate Marketing 107

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

DECEMBER 26, 2023

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Sprout Social

OCTOBER 19, 2023

Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

User-Generated 128

User-Generated Marketing Marketers Advertising 128

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform 61

Transform Affiliate Marketing Marketing Strategy Marketing Plan 61

SmartBrief - Marketing

JULY 20, 2023

It’s important to get buy-in from your marketing team. Pull out your marketing plan Remember that marketing plan you put together for the start of the fiscal year? Refresh content A comprehensive custom content strategy is an important part of any marketing plan. Get them excited to do it.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform 45

Transform Affiliate Marketing Marketing Strategy Marketing Plan 45

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Your website is a key marketing tool for attracting new customers and building your brand identity.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. In fact, since 2019, the use of video content has continued to increase by over 90%.

Entertainment 74

Entertainment Video Marketing Thought Leadership Education 74

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to develop genuine relationships with their audiences and improve brand perception. It’s no secret: businesses that keep up with the latest marketing trends and tech innovations seem to do better than their competitors.

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Rock Content

MAY 5, 2020

Just as in Social Media Marketing, you should pick producers that fit with your services and products. Digital influencers are an example of content producers that may be used in this type of marketing. Influence Marketing. The post 12 types of Digital Marketing and how to use them appeared first on Blog.

Digital Marketing 86

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 86

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. In addition to the In-Feed Video ads, you’ll also see influencer marketing campaigns. Don’t miss our guide on TikTok basics and how to integrate it into your social media marketing plan for 2020. important; }.

Advertising 141

Advertising Advertisers User-Generated Marketing 141

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. Let’s dive in! times every day.

Gen Z 116

Gen Z User-Generated Advertising Advertisers 116