Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 134

Millennials Gen Z Retail Marketing 134

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

FEBRUARY 19, 2021

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach. For every $1 you spend on email marketing, you could earn $42. Depersonalize Your Marketing.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A few years ago, the oldest Gen Zers were still in high school.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Lynton Web

MARCH 20, 2024

They include specific characteristics, motivations, and challenges, helping you create even more personalized marketing experiences. Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on.

Fashion 59

Fashion Health Millennials Education 59

Marketing Insider Group

DECEMBER 1, 2021

Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Trend #1: Personalized Content. With a savvier customer, you need a more sophisticated way to communicate, one that speaks to that person on an individual level. Personalization depends almost completely on data.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z. Influencer marketing.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144