Influencer Marketing Marketing Strategy Millennials Shoppers 
Hubspot Marketing
NOVEMBER 5, 2019
With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.
Marketing Insider Group
AUGUST 5, 2020
As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].
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Sprout Social
MAY 10, 2019
As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9
Spiralytics
APRIL 23, 2023
Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. Global influencer marketing was valued at $16.4
Hootsuite
OCTOBER 25, 2021
Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing.
Econsultancy
DECEMBER 6, 2021
After a huge rise in app downloads at the very start of the pandemic, and continued momentum since, it could also spell an interesting shift in future marketing strategy as social becomes more entertainment focused. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns.
Hootsuite
JANUARY 13, 2022
times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. More cost-effective than influencer marketing. The average cost of hiring an influencer can run into millions of dollars.
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