Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 116

CMO Transform Price Education 116

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 91

Promotion Branding Thought Leadership Marketing 91

Martech

MARCH 9, 2023

Marketers in all channels, from social media to influencer marketing, make the same mistake. All too often, the metric we choose doesn’t capture the true success or failure of our campaigns. But let’s not be too hard on email. The open rate is the obvious culprit.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Exposure Ninja

AUGUST 11, 2023

The main methods are traditional, outbound, inbound and digital marketing. Traditional Marketing Traditional marketing is an umbrella term for any marketing activity not done online, including printed adverts in newspapers and magazines, billboards, flyers and letters.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52