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They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performancemarketing.
Those traditionalmarketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencermarketing at UCLA.
Marketers in all channels, from social media to influencermarketing, make the same mistake. All too often, the metric we choose doesn’t capture the true success or failure of our campaigns. But let’s not be too hard on email. The open rate is the obvious culprit.
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