Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). Lay the foundation To build a strategic content calendar, you need to gather key information from your content marketing strategy to inform your plans.

Key Performance Indicator 80

Key Performance Indicator Thought Leadership Management Branding 80

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 76

Transform Whitepaper Thought Leadership Key Performance Indicator 76

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). You can also jump on the ongoing AI rave to generate ideas and optimize your marketing strategy.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Marketing Insider Group

NOVEMBER 7, 2022

You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. Why Use Your Unspent Marketing Budget On Content Marketing? Retain: Content marketing-generated customers are “better” because they stay longer and spend more.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Scoop.it!

DECEMBER 27, 2022

As you can guess, the marketing strategies for channels differ from platforms. Take your audience behind the scenes using Instagram, use hashtags to find new audiences, or promote new collaborations. Use the link in your bio section to promote events, app downloads, and sales. Think Instagram, Facebook, and Pinterest.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Marketing Insider Group

SEPTEMBER 21, 2020

This is where you can engage with thought leadership posts and in-depth guides. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. And, Facebook continues to be the most widely used platform and an integral part of any business marketing strategy. Image source: Oberlo.

Whitepaper 117

Whitepaper eBook Key Performance Indicator User-Generated 117

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. List out your key points and order them logically. Video has absolutely dominated social.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Content Marketing Institute

DECEMBER 25, 2018

Use it to check off some of the critical content marketing tasks on your to-do list more efficiently and use the newly freed brainpower to innovate wisely and purposefully. Content marketing strategy tips and tools. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy.

Content Marketing 109

Content Marketing Marketing Marketers Energy 109

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. Video’s key challenges. joderama Click To Tweet. Click To Tweet.

Key Performance Indicator 103

Key Performance Indicator Entertainment Content Marketing Education 103

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103