Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 78

Transform Whitepaper Thought Leadership Key Performance Indicator 78

Adobe Experience Cloud Blog

MARCH 21, 2017

Perfection is sometimes unachievable, especially with the strict deadlines that marketers face. A great marketing strategy takes time to formulate. Every marketer strikes gold once in a while. It’s when a campaign speaks directly to your audience and hits all the key performance indicators your team wanted.

Thought Leadership 130

Thought Leadership Key Performance Indicator Communications Place 130

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). Lay the foundation To build a strategic content calendar, you need to gather key information from your content marketing strategy to inform your plans.

Key Performance Indicator 80

Key Performance Indicator Thought Leadership Management Branding 80

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). You can also jump on the ongoing AI rave to generate ideas and optimize your marketing strategy.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Adobe Experience Cloud Blog

AUGUST 31, 2016

Accordingly, email marketers who are using an ESP or marketing automation platform should devise a plan to keep everyone in the team up-to-date on best practices to stay off a blacklist. A targeted marketing strategy not only keeps you off the dread blacklist, but also helps create lasting relationships with your buyers.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

APRIL 17, 2014

Presenting your panel with a convincing case for marketing automation is the first step, but once you’ve got buy-in, it’s crucial to follow up your initial pitch with check-ins, making sure the leadership team is consistently aligned with the goal. Check out our report, Developing a Business Case for Marketing Automation.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

NOVEMBER 7, 2022

Retain: Content marketing-generated customers are “better” because they stay longer and spend more. Now you have a general sense of your business strategy for next year and how your marketing strategy will support it. Source: Edelman LinkedIn study on thought leadership.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. A blog doesn’t constitute a content marketing strategy.

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. What are you looking to accomplish with your next SaaS content marketing campaign?

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Search Engine Land

MAY 13, 2024

For example, long-form articles and thought leadership content tend to perform well on LinkedIn, while short, snappy updates and engaging visuals are key on X. To make paid advertising work for your B2B content marketing strategy, you need to be strategic and intentional every step of the way. Guest posting.

Whitepaper 122

Whitepaper Thought Leadership User-Generated Key Performance Indicator 122

Adobe Experience Cloud Blog

APRIL 17, 2018

Automation is a great tool for enhancing marketing strategies and gathering data. But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered. Hold regular meetings to discuss key performance indicators.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Duct Tape Marketing

MARCH 14, 2024

Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success. Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Marketing strategy and business strategy are not always the same thing.

CMO 67

CMO Key Performance Indicator Transform Thought Leadership 67

Scoop.it!

DECEMBER 27, 2022

As you can guess, the marketing strategies for channels differ from platforms. For B2B businesses, LinkedIn is often the best business social media platform to connect with their target market. It is an effective tool for increasing traffic, developing thought leadership, and hiring new staff.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Marketing Insider Group

SEPTEMBER 21, 2020

This is where you can engage with thought leadership posts and in-depth guides. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. And, Facebook continues to be the most widely used platform and an integral part of any business marketing strategy. Image source: Oberlo.

Whitepaper 119

Whitepaper eBook Key Performance Indicator User-Generated 119

Sprout Social

DECEMBER 8, 2022

For a brand like Sprout, predictions serve as useful thought leadership that social media managers can use to think ahead. You need to set measurable goals upfront for your video marketing strategy to understand whether or not your content is effective. Predictions. What do you hope to accomplish with your video?

Education 119

Education Key Performance Indicator Transform User-Generated 119

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Considering the time, money, and resources involved, video marketing can’t be an impulsive guessing game.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

APRIL 19, 2012

Recently I caught up with Rebecca and she answered some of the top questions that arise from businesses that are either currently implementing or plan to start a content marketing strategy. In your book, Content Marketing you talk about how to do a Content Audit. To sell your product or service? To increase lead generation?

Content Marketing 117

Content Marketing Key Performance Indicator Energy Marketing 117

Buffer Marketing

JUNE 13, 2024

This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. In a HubSpot survey , nearly 60% of marketers said their blog is "the most valuable" channel. You’re looking for top-performing content, and pieces that are already optimized for your audience.

User-Generated 81

User-Generated PR Promotion Key Performance Indicator 81

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Content Marketing Institute

DECEMBER 25, 2018

Use it to check off some of the critical content marketing tasks on your to-do list more efficiently and use the newly freed brainpower to innovate wisely and purposefully. Content marketing strategy tips and tools. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy.

Content Marketing 110

Content Marketing Marketing Marketers Energy 110

Content Marketing Institute

OCTOBER 24, 2017

Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. Your video strategy should be considered part and parcel to your content marketing strategy – not an adjunct feature. Invest in the process, not just the product. That’s a wrap.

Key Performance Indicator 105

Key Performance Indicator Entertainment Content Marketing Education 105

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 105

Content Marketing Thought Leadership Gen Z Marketing 105