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” Tech Hook : “Hi [Prospect Name], I saw that [their company] is expanding into [newmarket]. ” RealEstate Hook : “Hi [Prospect Name], I noticed [recent property listing/purchase]. To continuously improve your cold-calling game, you need to track and analyze your performance.
When starting a project, attacking a newmarketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. Media or publishing 10% Commercial realestate 2.8% Email marketing 2.4% Wait, that is a lot of pressure!
Goals determine your keyperformanceindicators (KPIs) , which inform the metrics to track. KPIs vs. digital marketing metrics. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Demographics can also uncover new opportunities. – Seth Godin.
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