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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Customers were mere hostages to the few companies that offered products and services in the past. You have almost certainly seen this in practice — your name in an email, pages adjusted according to your navigation, and banners with recommended products are among some of the possibilities. What types of customization are there?

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Where your product or service fits into the market. Marketing strategy. Positioning. Target audience.

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What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps

Customers.ai

When you implement sales automation, you can transform an inefficient process into a unicorn system. When you automate your company’s sales process, your team can increase efficiency and improve productivity. We’ll use the Free E-book/Whitepaper Download Offer. Can automation really affect your bottom line?

CRM 60
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What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps

Customers.ai

When you implement sales automation, you can transform an inefficient process into a unicorn system. When you automate your company’s sales process, your team can increase efficiency and improve productivity. We’ll use the Free E-book/Whitepaper Download Offer. Sales automation tools like Customers.ai

CRM 52
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The ROI of Marketing Automation

Adobe Experience Cloud Blog

Summarize the key factors beyond the technology that drive maturity and ROI. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489).

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Many marketing teams tremble when contemplating video production. Key performance indicators should be identified in the strategy. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness? Production.