Backlinko

JUNE 11, 2025

Use the mailto: protocol to create email links: <a href="mailto:contact@example.com">Email Us</a> When a user clicks this link, it opens their default email program with the recipient field already populated. They’re perfect for making it easier for users to reach you.

Transform 65

Transform User-Generated SEO Price 65

Litmus

AUGUST 22, 2022

There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. The email header shown below contains both: A mailto unsubscribe. The following email clients support list-unsubscribe: Mailto. Which email clients support list-unsubscribe? Outlook.com.

Email Marketing 121

Email Marketing Marketers Marketing Health 121

Hubspot Marketing

SEPTEMBER 25, 2018

Other schemes you might see are mailto://, which can open your computer’s default email service provider to help you draft an email to the email address you entered in the URL, and ftp://, which is a standard protocol for transferring computer files between a client and server on a computer network.

SEO 145

SEO 145

Hubspot Marketing

JULY 27, 2017

Then, build in sharing mechanisms like social media share links, and mailto links directly into the content. -- Eric Peters, Growth Marketer at HubSpot Academy. People share content that they want to represent them, so make sure the piece will make them look smart when they share it. 3) Engage With Key Influencers.

Marketers 111

Marketers Marketing Management Product 111

Litmus

NOVEMBER 26, 2018

There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. This email header, for example, contains both: A mailto unsubscribe. The following email clients support list-unsubscribe: Mailto. Not all email clients support list-unsubscribe.

User-Generated 77

User-Generated Promotion Email Marketing Place 77

Litmus

OCTOBER 13, 2022

&body=" after the phone number, much like you would do with a “mailto:” link. important; } } </style> Then you can use a desktop class to provide a linked version that is either a landing page with a contact form or a mailto link with an email address: mobile { display: none !important; mobile { display: block

Analytics 105

Analytics Place Customer Communications 105

Litmus

MARCH 22, 2019

Many inbox providers already utilize list-unsubscribe headers to power native unsubscribe functionality , either powered by a mailto link or a link-based unsubscribe. Inbox providers offering native unsubscribe functionality in their user interface—rather than just relying on an unsubscribe link in the email body itself—is nothing new.

Branding 74

Branding Management Product Marketers 74