Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.

User-Generated 107

User-Generated Finance Marketing Marketers 107

Content Marketing Institute

AUGUST 16, 2018

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential. CMIContent #research Click To Tweet.

User-Generated 56

User-Generated Market Segmentation Management Content Marketing 56

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time.

CMO 99

CMO Customer Acquisition Transform User-Generated 99

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 89

Price Marketing Marketers Analytics 89

Duct Tape Marketing

JULY 19, 2017

Hello and welcome to another episode of The Duct Tape Marketing Podcast. He is on the faculty at the MIT Sloan School of Management and also the coauthor of a book we’re going to talk about today, The Power of Little Ideas: A Low Risk, High Reward Approach to Innovation, so Dave, thanks for joining me. .”

Food 41

Food Product Management Customer 41

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Click here to download! Acquia Campaign Studio.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117