Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.

User-Generated 117

User-Generated Finance Marketing Marketers 117

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 106

Retail Shipping eCommerce Law 106

Martech

APRIL 28, 2023

This is extremely helpful when managing large paid media campaigns across paid search and display ads. Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly.

Whitepaper 127

Whitepaper Transform User-Generated Marketing 127

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. What does it have to do with Marketing? Dealing with data.

Transform 83

Transform Marketing Marketers Communications 83

Content Marketing Institute

AUGUST 16, 2018

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

User-Generated 57

User-Generated Market Segmentation Management Content Marketing 57

Rock Content

AUGUST 25, 2020

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. But the biggest advantage of email is that it provides greater segmentation. This is the most common type of customization. Interactive content.

Transform 72

Transform User-Generated Whitepaper Law 72

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time.

CMO 112

CMO Customer Acquisition Transform User-Generated 112