Martech

FEBRUARY 13, 2024

For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. Look into omnichannel customer experiences and inventory management integrations. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

Transform 106

Transform eCommerce Retail Marketing Automation Platform 106

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Technologist. Marketing Automation Specialist.

Transform 107

Transform Marketing Marketers Marketing Automation Platform 107

Customers.ai

DECEMBER 27, 2023

Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections. From CRM systems to marketing automation platforms, lead enrichment is circular. On top of it, consumers care about their privacy.

Transform 113

Transform CRM User-Generated Management 113

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 96

Transform CRM Email Marketing Retail 96

Martech

FEBRUARY 16, 2024

This is where customer data platforms (CDPs) are essential in their ability to offer a centralized repository to aggregate data from a myriad of sources (e.g., CRM, web/email/mobile analytics, social media management, ecommerce, POS, IoT, customer service and chat, survey tools, etc.).

Customer 119

Customer Transform eCommerce Analytics 119

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 94

Transform Marketing Marketers Marketing Automation Platform 94