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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

Gen Z 113
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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 109
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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand. Marketing technology supports activities in the above four key areas and facilitates scalable growth. Insight Social Media. “

Transform 105
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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. If used well, the interactive calculator can catalyze the results of your strategy, as we’ll show in the next topic. Lansinoh is a pharmaceutical company focused on mothers who are breastfeeding.