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Why we care about mobile marketing: A guide for marketers

Martech

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

Transform 127
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Empowering Women And People Of Color In The Workplace

Duct Tape Marketing

Many people in the workplace place feel that their manager is their mentor. For succession planning from an organization standpoint, you could say that, but I'd also just say in all honesty, it feels really good. I tell my mentees, the only thing they have to give back to me is their success.

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The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Sprout Social

And yet social media managers, who could definitely use more hands to juggle their many responsibilities, are often a team of one. Essentially, social media managers flying solo must be human Swiss Army knives to successfully plan, create, schedule and report on social content. Get creative when planning content.

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9 Important Twitter Trends to Watch For in 2020

Hootsuite

Brands have been challenged with viral hashtag campaigns like #PullUpOrShutUp to publish workplace diversity stats, or take the #15PercentPledge to stock more retail by BIPOC-owned business. “If The Twitterverse was rattled late February after Elliott Management and Silver Lake purchased a large stake in Twitter Inc. Try it free today.