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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Connect with users on a human level. This demonstrates how this is an integral and comprehensive process.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

For example, data silos can be fixed with a customer data platform (CDP) — a type of software specifically built to aggregate customer data into a single place. A limited and disconnected marketing stack can be replaced by a modern cross-channel marketing platform like Insider that’s built for the personalization era.

Insiders

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Live Q&A: what is and how to run a successful Q&A session

Rock Content

There is no doubt that live Q&A sessions are one of the content formats that most generate engagement amongst Digital Marketing strategies. Q&A has the advantage of being a real-time event, as well as webinars and live blogging , which generates greater interest from the target audience.

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How to host a successful virtual event

Rock Content

Respecting a market strategy ensures customer engagement and interaction when these live sessions take place. In recent years, these events have worked wonderfully as one of the features of Digital Marketing strategies. Marketers must first know when exactly a virtual event is a viable option. Live Q&A.

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Black Friday marketing ideas: how to stand out during the holiday noise

AWeber

This can swiftly boost your AOV and generate interest in the rest of your inventory. It highlights what creates Black Friday in the first place: the day after Thanksgiving, when many of us are feeling well-fed. Marketing campaigns should unravel more like stories than hard sales pushes. Capitalizing on trends.

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7 Account-Based Marketing Examples and Lessons

CXL

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. Native ads. Social ads.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

Not only does Talk Triggers address a crucially important topic, Jay and Daniel present a model that can teach and inspire the next generation of authors as well. He fears for the future of a large marketing segment that lacks the “all-in” creative drive of mavericks who trust their intuition.