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How to develop a winning B2B ideal customer profile

Martech

Generating revenue growth is the ultimate goal for any B2B founder. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Difficulties in market positioning for a unique offering.

Customer 113
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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The Personal Touch of Technology in 2024

Set Up

While many other B2B industries have moved in that direction, telecom has been slower to adopt as much of the technology is hardware created in manufacturing environments and marketing is still mostly seen as a cost-center vs. revenue producer. Here’s an example I personally orchestrated on with a top tech influencer.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing allows advertisers to expand this strategy with search marketing. Search marketing leverages SEO (Search Engine Optimization) to drive traffic from web searches to the company's website. There are several different social media platforms that digital marketers should be aware of.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing allows advertisers to expand this strategy with search marketing. Search marketing leverages SEO (Search Engine Optimization) to drive traffic from web searches to the company's website. Content marketing. There are several different social media platforms that digital marketers should be aware of.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Connect with users on a human level. This demonstrates how this is an integral and comprehensive process.

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing. ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history.