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7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation. Why it’s important.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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5 Graphic Design Trends to Improve Your Social Media Branding in 2024

Buffer Marketing

Enter digital destruction , a trend that draws inspiration from the fragmented world of computers, transforming glitches and distortions into captivating designs. This graphic design trend is best for Instagram stories and carousels.

Gen Z 105
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". Improving sales and marketing alignment.

Gen Z 93
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3 Advantages to an Experiential Web Presence

Duct Tape Marketing

When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. More and more companies are investing in the user experience, because their customers are expecting it, especially those of the millennial generation.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Millennials and Generation Z have grown up watching short-form videos on mobiles and tablets, so anything longer than a minute can be off-putting.

Gen Z 52
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Cocktails, Content, and Solutions to the Consumer Journey

Rock Content

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. How B2B and B2C marketing teams execute similar yet different marketing campaigns.