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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. The “Add to Cart” button is evident when you hover over a product.

PR 104
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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Why do businesses still struggle to add SEO to their hierarchy?

SEO 98
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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

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Digital Marketing Professional Certificate Study Guide

Calvyn Lee Blog

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Using URL shorteners. Text version.

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

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20 Top Social Media Tools To Make Your Life Easier in 2023

Hootsuite

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Plans start at $99 per month.

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

You add your human editorial perspective while integrating your 360-degree brand. While most content marketing research no longer tracks the use of content curation as a separate category, Jebbit’s Jenna Keegan recommends marketers ideally strive to curate 25% of their content. Incorporate marketing promotion with care.