Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. It's time to transform your approach. powered by

CMO 86

CMO Customer Journey Transform User-Generated 86

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Ideal channel growth and target market segments.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 19, 2023

Dig deeprer: Why CMOs must be the company’s biggest advocates for digitalization The impact of ChatGPT on marketing There is no longer a clear demarcation line between technology and content. AI has tremendous potential across many marketing categories. It’s now feasible to leverage AI to create text, video and animations.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Martech

APRIL 15, 2022

Then, something happens (merger, stock market decline, pandemic, war – fill in the blank). Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted. Take action.

Analytics 117

Analytics Transform User-Generated CRM 117

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. The company’s purpose, vision, mission, and values should all be cohesive to ensure a consistent brand experience.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Rock Content

DECEMBER 11, 2020

A technology capable of balancing personalization and automation that can be used in various parts of a Digital Marketing plan — this is what Artificial Intelligence entails. After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? Machine Learning. The result?

Marketing 83

Marketing Marketers Transform Communications 83

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. It's time to transform your approach. powered by

CMO 67

CMO Customer Journey Transform User-Generated 67