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The complete guide to creating a Black Friday social media strategy

Sprout Social

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. She could also segment her campaigns according to shop location (i.e. Automate your organic content.

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The marketer’s guide to customer journey orchestration

Use Insider

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

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How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

Despite having major influence over household spending, this market segment is frequently targeted by ads for de-aging makeup and wrinkle reducers — and little else. This could be due to a lack of representation in marketing teams, as well as a fundamental misunderstanding by brands. . Offer future value.