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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

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10 New Retails Trends You Need to Know for 2023

Hootsuite

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 105
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The Role of Artificial Intelligence in Marketing

Rock Content

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. The result?

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12 of the best competitive intelligence tools for marketers

Sprout Social

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 91
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Transcript of The Power of Little Ideas

Duct Tape Marketing

Dave Robertson: Yeah, so the fundamental idea is that we often talk about innovation in terms of using new technologies, right? That was of course nothing new in terms of we’ve been taking pictures for a century, but it was a very new way of doing it. GoPro is getting disrupted. Dave Robertson: Good question.

Food 40