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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.

CMO 88
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12 of the best competitive intelligence tools for marketers

Sprout Social

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 128
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article thumbnail

Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.

CMO 77
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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Leaving Facebook for SEO Marketing. Since the change in marketing, we’ve doubled the users on our website as well as the sessions. Every day, roughly 1.4m

Marketing 108
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101 Landing Page Optimization Tips

Unbounce

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.