Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 125

Transform Marketing Automation Platform Marketing Marketers 125

Martech

JANUARY 26, 2024

Dig deeper: How AI-powered features are revolutionizing marketing automation platforms It’s going to be very hard for people to become these really, really informed generalists on AI. Go deep on how to do that more creatively, more efficiently, how to increase your own production And focus on the tools that do that.

Transform 86

Transform New Technology Marketing Automation Platform SEO 86

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 94

Transform Marketing Marketers Analytics 94

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform 118

Transform Gen Z Shoppers Retail 118

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Summarize the key factors beyond the technology that drive maturity and ROI. Marketing Automation Can Deliver Amazing ROI. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. A Final Piece of Advice.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91