Calvyn Lee Blog

OCTOBER 14, 2021

By placing ads where people pay attention to them. Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: LinkedIn is the ideal platform for your lead generation goals because of its… Select all that apply.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Not only do prospects want and expect this, but it leverages whatever traction you have on social and places it within an ecosystem that funnels prospects toward your website. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Place the lead form strategically.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

MAY 3, 2016

As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content. Offer Your User Sneak Peaks.

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

MARCH 14, 2017

John: This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Unlike traditional email service providers or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. Klaviyo is truly a game changer.

Communications 32

Communications eCommerce Management Whitepaper 32

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media channels offer marketers a place to get to know stakeholders in the absence of face-to-face communication. Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions like these: What types of third-party content do they share?

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134