Martech

APRIL 2, 2024

While LinkedIn is a great place to start, it’s not the only channel brands should explore. Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

Thought Leadership 88

Thought Leadership eBook Whitepaper User-Generated 88

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Content Marketing Institute

APRIL 6, 2018

There’s no better place to express it than on your About Us page. No better place than About Us page to tell an emotional brand story expressing vision & purpose. Thought leadership. But it doesn’t need to be just white papers and webinars. matzucker Click To Tweet. Think interactive too. Brand acts.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. Your Content Is All About You. Make Your Audience the Star. Image: Groove.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Buffer Marketing

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Thought Leadership 125

Thought Leadership Whitepaper Energy Law 125

Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. 📖 Context: There isn’t just one place for your audience.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

DECEMBER 6, 2023

You can also demonstrate your expertise within the field with whitepapers and ebooks. Real verified user reviews, guest posts from subject matter experts, and thought leadership-style pieces from company executives can all help connote experience to visitors. CTAs should be clear, compelling, and strategically placed.

SEO 101

SEO CRM B2C eBook 101

Marketing Insider Group

APRIL 19, 2021

You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Nurture your relationship with your customers for the long run. Start by Identifying Your Target Customers.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

Gen Z 118

Gen Z Whitepaper Millennials Transform 118

Hootsuite

FEBRUARY 18, 2020

Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. With click-worthy content, you’ll want to make sure people have a place to click. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

MAY 8, 2019

The best place to start planning a demand generation campaign? The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. In later posts in this blog series, we’ll take a deep dive into the stages of a successful campaign.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

MAY 27, 2009

The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site. The company used this method to become the vendor of choice early in the customer's buying process.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? And why is it important to marketers?

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

APRIL 9, 2009

At this moment the Demand Generation space has lots of vendors, and it is just a matter of time before some kind of consolidation will take place. Also, collaboration with partners can be useful: if you have complementary products you can develop a joint webinar of whitepaper. This is where Inbound Marketing comes in.

Thought Leadership 49

Thought Leadership Inbound Marketing Whitepaper Management 49

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? Further, you can see places in the process where sales may be stalling and, by digging deeper into the data, target programs to those specific points. For example, someone first connects with your company through a webinar and then visits you at a conference. Do they return to your website?

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MAY 21, 2018

Given their importance and the amount of the marketing budget they consume, it is vital that companies ensure that they have a good working relationship with their anchor vendors and a good vendor support infrastructure in place. The Current Vendor Process. Most companies are diligent about doing this.

Transform 134

Transform Whitepaper CRM Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. There is generally a little bit of fear when you do something for the first time.

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. We take the rest home and sort it in a two to five-minute routine that happens in the same place every day. By contrast, digital mail management is less routine-oriented and more fluid.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

You’ll need a web-to-lead form on your website—essentially, a place for people to enter their contact information so that you can collect it. Those potential investors may prefer more detailed communications in the form of a whitepaper. But all that traffic is useless unless you have a way to turn it into leads.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JULY 16, 2013

But, how do you accomplish this with the right person at the right place at the right time? Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Please share your thoughts/comments. Email Marketing'

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And with such a demand for content, you need to make sure that you have the right people in place that can create content. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

MAY 24, 2013

Everyone knows that it exists and, occasionally, significant things take place there (a bank transaction, a diplomatic summit). We’ve been able to test our way to whitepaper landing page conversions that range from 15-40%, with steady improvement in purchase-ready pages. Marketing Automation'

Whitepaper 134

Whitepaper CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

Another way to encourage readers to share content while they’re engaged is to integrate a “Click to Tweet” function, which allows you to place a shareable quote in the body of a blog post. For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. TIP: Place a short SlideShare presentation on your landing page to help you seal the deal!

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. placing the link in the body vs. the comments) to see how it works for you. Test placing the link in the body copy of your @LinkedIn status update vs. the comments, says @LinkedInExpert. Why are conversations important? Click To Tweet.

Branding 104

Branding Whitepaper Thought Leadership User-Generated 104

Adobe Experience Cloud Blog

JANUARY 4, 2016

If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. Does your business communicate with its customers? Yes, of course it does!

Branding 92

Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

JANUARY 23, 2017

downloading your whitepaper) before engaging with them. To most accurately categorize leads and place them in the right nurture campaigns, you must combine their known 1 st and 3 rd party behavioral data to identify not only the context of who they are and their role within the organization but also the topics they are interested in.

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122