Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.
Martech
NOVEMBER 2, 2021
. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.
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Adobe Experience Cloud Blog
AUGUST 18, 2016
Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. So how can marketers seize this opportunity?
Adobe Experience Cloud Blog
JUNE 6, 2016
Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.
Adobe Experience Cloud Blog
JANUARY 15, 2016
Insight from the experts: How predictive marketing technology drives results. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. The market is moving rapidly towards account based marketing (ABM).
Unbounce
SEPTEMBER 19, 2023
So I don’t know if it’s as much as re-skilling as education around the tools and just the products are coming out and how to use them with your existing roles and jobs. So smart on so many levels, and Saba’s career includes over 10 years of engineering, building top performing and innovative products.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Product or segment marketing.
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