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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. That’s where mobile marketing automation platforms come into play. This trend will expand into SMBs as well.

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Why Technology Makes Your Email Marketing MORE Personal, Not Less

Adobe Experience Cloud Blog

In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. But because I’m an online marketer interested in email strategy and consumer behavior, I wasn’t annoyed for long. This retailer had a great opportunity to create a relationship with me – where had they gone wrong?

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4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Adobe Experience Cloud Blog

For example, an online retailer might use predictive analytics to discover the different ways that their customers interact with them such as how often they log on to the website, use features like search, or contact customer service. Basic marketing platforms can populate an email with a customer’s name, company or birthday.

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How to Complete the Picture of Your Buyers Across Devices

Adobe Experience Cloud Blog

While these data warehouses maintain and hold data, by nature, many DMPs can’t necessarily match users across screens because this data may not be connected to a marketing automation platform or CRM system that holds valuable buyer data to conduct more seamless experiences.

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

They had a database of around one million retail investors to call on and my job was to qualify them and get them interested. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. The same goes for marketers in other fields.

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition.

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5 Ways Marketing Automation Makes Engagement Easy

Adobe Experience Cloud Blog

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.