What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps
Lusha
JULY 17, 2024
Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). Unlike traditional marketing, where you might track clicks and impressions, ABM focuses on long-term relationship building and revenue growth. What channels do they prefer?
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