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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result?

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. To sum up, what you should expect from a great social media marketing company is comprehensive, high-quality work. Social media should be an essential part of your marketing mix.

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5 Ways to Increase Revenue and Engagement with Mobile Apps

Adobe Experience Cloud Blog

If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications.

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The Top 7 Things to Avoid at a Trade Show

Adobe Experience Cloud Blog

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. Not only does this decrease your productivity, it cuts the amount of real estate you have to hold decent conversations with prospects. Here are 7 common trade show pitfalls to avoid.

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How to Rock Your Personal Brand on LinkedIn

Duct Tape Marketing

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Viveka von Rosen. Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. Marketing Podcast with Viveka von Rosen.

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How to Create and Use Facebook Polls

Neil Patel

With 250 million people using Stories every day and it’s prime real estate on users’ News Feeds, creating a poll is an invaluable (and fun!) With 500 million people on Facebook watching videos every day, you can’t go wrong with adding video content to your marketing mix. ” Facebook Story Polls.

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5 Ways Marketers Get C-Suite Buy-In

Set Up

Because of how the franchising system works, Lee’s team at RE/MAX only needs to explain why they’re making calls, but doesn’t need to fight for every marketing dollar. Educating the C-Suite about the difference between marketing to an agent and a regular consumer is what helps prove the value of their marketing efforts. “It