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The New Focus on Retention Marketing

Marketing Insider Group

It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. This type of strategy can be so effective that many brands pay their brand ambassadors five-figure sums to promote their products and services.

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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. Let's explore why. Another notable advantage of YouTube is its popularity across demographics.

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What Is a Marketing Strategy?

Marketing Insider Group

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy vs Marketing plan.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. of marketers who have retained their roles have had a promotion delayed or made increasingly unlikely.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. While remaining profitable. And cross-promotes its podcast to LinkedIn followers to attract and retain clients.

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