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Where Nonprofits Spend Their Time On Social Media in 2022

Hubspot Marketing

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.

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8 companies that use social media marketing effectively

Martech

The innovative marketing approach is proving to be effective as revenue per launch has increased by 30% and gross profit per launch by 25%, compared to previous years. More recently, Hershey’s has continued its partnership with Twitch to promote its brand Oh Henry ! With every purchase of the Oh Henry! The ASICS NFT campaign.

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The New Focus on Retention Marketing

Marketing Insider Group

It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. This type of strategy can be so effective that many brands pay their brand ambassadors five-figure sums to promote their products and services.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Millennials Rule. Millennials now make up the largest percentage of the U.S.

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How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

Hubspot Marketing

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. 5000 Voices." climateaction. original sound - NRDC.

Gen Z 101
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What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

Hubspot Marketing

Improving employee engagement can boost profitability, improve customer satisfaction, and even make for a safer workplace. It exists on a spectrum from highly engaged, to non-engaged, to actively disengaged. Non-Engaged [ 49% of U.S. 23% Higher Profitability. Find your Employee Net Promoter Score (eNPS).

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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. Let's explore why.