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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

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Why we care about mobile marketing: A guide for marketers

Martech

Below, we summarize the most common mobile marketing approaches. 7 common mobile marketing techniques: Short message service (SMS) marketing. SMS marketing is a text messaging strategy where businesses send text messages to customers on their mobile devices over a cellular network. Location-based marketing.

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Marketers Rejoice! Emoji Marketing is Here

Adobe Experience Cloud Blog

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. This is a powerful marketing strategy and a way to develop stronger bonds with customers. Many brands have already done this.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

More About Kai Anderson: Connect with Kai on LinkedIn Get Work Different: 10 Truths for Winning in The People Age Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? You think of some of what we've talked about has really been attributed to millennials.

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How to Become a Great Marketer in 2019

Power Digital Marketing

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. In other words, you need to consider CX in every aspect of your marketing strategy.