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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Which Social Media Platform Should You Market Products On? By now, you might be on all the major social media platforms.

Shoppers 126
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. In your inbox. See terms.

Transform 103
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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Examples include sales stands, event sponsorships, online events and conferences.

PR 52
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Being successful on YouTube requires a big budget and professional production equipment. Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard.

Branding 100
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145