Why you should fire clients more often (and how to do it the right way)
Search Engine Land
OCTOBER 21, 2022
All clients review agencies for “fit.”. They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Counterintuitively, that’s why the best thing an agency can do is to routinely fire clients on a regular basis.
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