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Marketing Strategies Followed By Leading Marketers

Aspiration Marketing

Today, successful marketing goes far beyond selling products or services. Leading marketers leverage the physique of their general audience to continually sell faster and bank big. They're not saints but mere human beings who follow specific strategies to accomplish such milestones.

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The Power of Webinars: 5 Benefits for Your Marketing Strategy

Aspiration Marketing

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm.

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7 Essential Recruitment Marketing Strategies for Recruiters

Aspiration Marketing

That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your Weaknesses

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Organic Social Marketing Strategy

Social Media Examiner

Looking for a social media marketing framework that converts casual followers into brand evangelists? In this article, we’ll explore an organic social marketing strategy and share actionable tips tailored for achieving standout organic performance. Why is an Organic Social Marketing Strategy so Important?

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care?

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy. Happier customers. Higher revenue.